01
A page per treatment category
Aroma massage, facial and the wider treatment range each got a page describing what the treatment involves, how long it takes and who it suits.
Wellness & Beauty
A Thai spa where the treatment menu does the selling
A Thai massage and wellness centre needed its treatment range to be browsable rather than buried, and its rooms to be visible before booking.
+152%
Organic sessions in 6 months
2.9x
Booking enquiries per month
+83%
Map pack impressions
71%
Bookings started on mobile
Project at a glance
- Client: Aroma Thai Spa
- Industry: Wellness & Beauty
- Timeline: 5 weeks
- Services: Web Design & UI/UX, Custom Web Development, Local SEO
The challenge
What was not working
Spa customers search by treatment, not by venue - "Thai massage", "aroma massage", "facial near me". With the treatment menu collapsed into one page, none of those searches had anywhere to land.
First-time spa visitors are also assessing whether a place is legitimate and comfortable before they book. Without room photography, the site gave no way to answer that, and the booking decision stalled.
The approach
What we changed
02
The rooms shown honestly
A full gallery of the actual treatment rooms, because the single biggest hesitation for a first-time visitor is not knowing what they are walking into.
03
Booking reachable from anywhere
A persistent "Book Now" action plus click-to-call, since spa bookings are frequently made on a phone in a spare moment rather than at a desk.
04
Atmosphere on a performance budget
A warm gold and dark palette with a disciplined image pipeline, so the mood survives a mobile connection.
Results
What changed after launch
+152%
Organic sessions in 6 months
2.9x
Booking enquiries per month
+83%
Map pack impressions
71%
Bookings started on mobile
Outcomes
- Each treatment category is its own search entry point
- Room photography removes the first-visit hesitation before booking
- Bookings are made on mobile without staff involvement
- The spa surfaces for treatment searches in its immediate area
Guests book a specific treatment now rather than calling to ask what we offer. The front desk got its evenings back.
Technology
What it was built with
WordPress
PHP
JavaScript
Sass
GA4More work
Other case studies
Planet Spa
A day spa needed a website that conveyed the experience it sells while making it trivially easy to book a treatment from a phone.
+96%Online bookings in 90 days
68%Bookings now completed on mobile
The Garcia Spa
A massage therapy and beauty spa was competing on the same "relax and unwind" language as everyone else, with nothing to distinguish it.
+139%Organic sessions in 6 months
2.4xTreatment enquiries
Endospine Clinic
A specialist endoscopic spine surgery practice needed a website that explained complex procedures to anxious patients and made booking a consultation effortless.
+164%Organic sessions in 6 months
3.1xAppointment requests per month
Have a wellness & beauty project in mind?
Book a free 45-minute scoping call. We will tell you what we would do differently, what it would take and what it would cost.