01
Real children, real classrooms
The gallery was rebuilt entirely from photography of the actual school - its rooms, its activities, its annual function. Nothing persuades a parent like seeing the real place.
Education & eLearning
A preschool site built for the way parents actually decide
A preschool needed a website that answered what parents are really assessing: is my child safe here, and will they be happy?
+168%
Admission enquiries per season
-58%
Routine calls to the office
+112%
Map pack impressions
4m 30s
Average time in the gallery
Project at a glance
- Client: Funder Garten Preschool
- Industry: Education & eLearning
- Timeline: 5 weeks
- Services: Web Design & UI/UX, Custom Web Development, Local SEO
The challenge
What was not working
Choosing a preschool is an emotional decision made under real anxiety. Parents are not comparing curricula on paper - they are trying to picture their three-year-old in the room. Stock photography of other people's children actively works against that.
The practical questions were also unanswered: which age groups are taken, what the day looks like, whether transport and meals are provided, and how to actually apply. Each unanswered question was a phone call the office had to field.
The approach
What we changed
02
The teaching approach in plain words
The holistic development philosophy was written so a parent understands it in one read, rather than as education-sector vocabulary that signals nothing.
03
Practical answers surfaced
Age groups from playgroup through senior KG, plus transport, meals, activities and facilities, given icons and prominence so they are answered before anyone calls.
04
A short admission enquiry
Name, contact and age group - enough to start a conversation. Everything else moved to the call, which is where parents want it anyway.
Results
What changed after launch
+168%
Admission enquiries per season
-58%
Routine calls to the office
+112%
Map pack impressions
4m 30s
Average time in the gallery
Outcomes
- Real classroom photography replaced stock imagery entirely
- Routine questions are answered before a parent picks up the phone
- Admission enquiries arrive with the age group already specified
- The school surfaces in nearby-parent searches during admission season
Parents walk in for the tour having already seen the classrooms. They arrive with real questions instead of basic ones.
Technology
What it was built with
WordPress
PHP
JavaScript
Bootstrap
GA4More work
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Have a education & elearning project in mind?
Book a free 45-minute scoping call. We will tell you what we would do differently, what it would take and what it would cost.