Google Ads & paid search
Search, Performance Max and Shopping campaigns with negative keyword discipline and bidding tied to your real margin data.
Service
Digital Marketing Services
Paid search, paid social, email automation and CRO - measured against pipeline, not impressions.
Overview
Why teams bring us this work
Traffic is not the goal. Revenue is. We run acquisition programs for US businesses where every channel is measured against the same question: what did this cost, and what did it return?
Because we build the websites too, the loop is tight. If the landing page is the bottleneck, we rebuild the landing page. If the tracking is wrong, we fix the tracking. Most agencies can only send you a recommendation and hope.
What you get
- Transparent fees - you see the ad account, the spend and the management fee separately
- You own every ad account, pixel and audience; nothing sits in an agency container
- Creative production in house, so testing never stalls waiting on assets
- Server-side tracking to survive browser privacy changes and iOS restrictions
- Landing pages built by the same team running the ads
- Monthly reporting calls with a strategist, not an automated PDF
What is included
Six things this engagement covers
Paid social
Meta, LinkedIn and TikTok campaigns with creative testing frameworks and audience structures built to escape rising CPMs.
Email & marketing automation
Klaviyo, HubSpot and Mailchimp flows - welcome series, cart recovery, lifecycle nurture and win-back sequences that run themselves.
Content marketing
Editorial calendars, long-form content, landing pages and sales collateral aligned to the questions buyers ask before they convert.
Analytics & tracking
GA4 configuration, server-side tagging, offline conversion imports and dashboards that reconcile ad spend against closed revenue.
Conversion rate optimization
Landing page testing, form optimization and funnel analysis so you spend less to get the same number of customers.
Process
How the work runs
Same six stages on every engagement, scaled to the size of the project.
01
Discover
We learn the business before the software - goals, constraints, competitors, the people who will use it and what success is actually measured by.
02
Define
Scope, architecture and a costed roadmap. You get documentation you own, whether or not you build it with us.
03
Design
Wireframes to a full design system, tested with real users before anyone writes production code.
04
Build
One-week sprints with a working demo at the end of each one. You see progress in software, not slide decks.
05
Launch
Load testing, security review, SEO migration checks and a rollback plan before anything goes live.
06
Grow
Post-launch measurement and iteration - because the version that launches is never the version that performs best.
Technology
What we build it with
Chosen for what your team can maintain, not for what is trending this quarter.
Google Ads
GA4
Tag Manager
Meta Ads
HubSpot
Mailchimp
Semrush
Shopify
WordPress
StripeRelated work
Projects that used this service
Navrachana Global Logistics
A freight forwarding and customs clearance business needed its four service lines to be understood by shippers who do not speak logistics jargon.
+142%Quote requests per month
+87%Organic visibility on service terms
Diyanshi Fashion
A garment and fabric manufacturer operating since 1995 was competing against newer firms that simply presented themselves better.
+134%Quote requests per quarter
+88%Organic visibility on fabric terms
FAQ
Digital Marketing questions
What is the minimum ad budget you work with?
We generally need at least $5,000 per month in media spend for paid search or paid social to gather enough signal to optimize against. Below that, your money usually goes further in SEO and email.
How do you charge for media management?
A flat monthly management fee based on scope and channel count, not a percentage of spend. Percentage models quietly reward the agency for spending more of your money.
Can you work with our in-house marketing team?
Yes, and it is often the best arrangement. We commonly handle the channels that need specialist depth - paid media, technical SEO, tracking architecture - while your team owns brand and content.
How quickly can paid campaigns start producing?
Paid search can produce qualified leads within the first two weeks. Reaching efficient, stable cost-per-acquisition typically takes 60-90 days as the campaigns accumulate conversion data and we cut what does not work.
Keep exploring
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Research-led interface design that earns attention and converts it - design systems, prototypes and accessible UI built to ship.
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Shopify, WooCommerce and headless storefronts engineered around checkout speed, average order value and clean product data.
Explore serviceReady to talk about digital marketing?
Book a free 45-minute call. We will scope the work, give you a realistic range and a realistic timeline, and put it in writing.