01
One page per service line
Freight forwarding, customs clearance, transportation and DGFT consulting each got a page covering scope, documentation, typical timelines and the questions shippers ask on a first call.
Logistics & Supply Chain
A freight forwarder made legible to the shippers evaluating it
A freight forwarding and customs clearance business needed its four service lines to be understood by shippers who do not speak logistics jargon.
+142%
Quote requests per month
+87%
Organic visibility on service terms
-48%
Bounce rate on service pages
2.2x
Pages per session
Project at a glance
- Client: Navrachana Global Logistics
- Industry: Logistics & Supply Chain
- Timeline: 5 weeks
- Services: Custom Web Development, Web Design & UI/UX, Digital Marketing
The challenge
What was not working
Freight forwarding, customs clearance, transportation and trade-policy consulting are four genuinely different services sold to overlapping buyers. The previous site presented them as an undifferentiated list, so visitors could not tell whether the company handled their specific problem.
Shippers comparing forwarders want to know three things quickly: do you handle my lane, do you handle my commodity, and can I trust you with the paperwork. None of those questions were answered above the fold.
The approach
What we changed
02
Capability proven with numbers
Global partner count, shipments delivered, client count and support coverage were placed high on the page - the concrete signals a cargo owner actually weighs.
03
A quote path on every page
A short quote request captures origin, destination, commodity and incoterm, which lets the operations team respond with a real number rather than a discovery email.
04
Conversion tracking wired end to end
GA4 and Tag Manager were configured so the team can see which service pages and which channels produce quote requests that convert into bookings.
Results
What changed after launch
+142%
Quote requests per month
+87%
Organic visibility on service terms
-48%
Bounce rate on service pages
2.2x
Pages per session
Outcomes
- Each service line now ranks and converts independently
- Quote requests arrive structured enough to price without a follow-up call
- Attribution shows which channels produce booked shipments, not just clicks
- Sales uses the service pages as leave-behinds in B2B pitches
Enquiries now come in with the lane, the commodity and the incoterm already specified. That alone cut a full email round-trip from every quote.
Technology
What it was built with
WordPress
PHP
JavaScript
Sass
GA4
Tag ManagerMore work
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Have a logistics & supply chain project in mind?
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