01
One service, one page, one intent
Each of the six services became its own page built around the questions people actually search: what is required, what it costs, how long it takes and what happens if the deadline is missed.
Finance & Accounting
A compliance practice that turned six services into six front doors
An accounting and compliance firm serving startups and growing businesses was winning work on referral but invisible to anyone searching for its services.
+192%
Organic sessions in 6 months
3.2x
Consultation requests
#1-4
Local pack for core services
+77%
Returning visitors from blog
Project at a glance
- Client: Finclick & Co.
- Industry: Finance & Accounting
- Timeline: 7 weeks
- Services: Custom Web Development, SEO Services, Digital Marketing
The challenge
What was not working
Compliance work is bought at the moment a deadline appears. Someone searching for help with a filing, a registration or a loan application is ready to hire immediately - but only finds firms that have a page answering that specific question.
The practice offered six distinct services: business startup, accounting, taxation, import-export, insurance and loans. All six lived on a single page, which meant none of them ranked and visitors could not tell which was the firm's strength.
The approach
What we changed
02
A named, visible adviser
Compliance is bought from a person, not a firm. Putting the adviser's face, credentials and direct contact on the page removed the anonymity that makes people hesitate.
03
A blog aimed at deadlines
An editorial calendar built around the filing calendar, so the content is published when people are searching for it rather than whenever it was written.
04
Direct contact on every page
Phone and WhatsApp on every service page, because a compliance question under time pressure will not survive a contact form and a wait.
Results
What changed after launch
+192%
Organic sessions in 6 months
3.2x
Consultation requests
#1-4
Local pack for core services
+77%
Returning visitors from blog
Outcomes
- Each of the six services ranks and converts independently
- A named adviser replaced anonymous firm branding
- Blog content lands in the weeks people search for it
- Urgent enquiries reach a human without a form in the way
We used to depend entirely on referrals. Now a real share of new clients find us the week their deadline appears.
Technology
What it was built with
WordPress
PHP
JavaScript
Sass
GA4
Search ConsoleMore work
Other case studies
Endospine Clinic
A specialist endoscopic spine surgery practice needed a website that explained complex procedures to anxious patients and made booking a consultation effortless.
+164%Organic sessions in 6 months
3.1xAppointment requests per month
JC Construction
A construction company with strong residential work wanted to be taken seriously for commercial and industrial contracts. The website was the weakest link in that pitch.
+118%Qualified enquiries per quarter
2.4xAverage enquiry project value
Navrachana Global Logistics
A freight forwarding and customs clearance business needed its four service lines to be understood by shippers who do not speak logistics jargon.
+142%Quote requests per month
+87%Organic visibility on service terms
Have a finance & accounting project in mind?
Book a free 45-minute scoping call. We will tell you what we would do differently, what it would take and what it would cost.