01
A page per product type
Hex head bolts, hex nuts, allen cap bolts, allen CSK, washers and studs each got an indexable page with material grade, finish and application, so the catalogue matches how buyers actually search.
Manufacturing & Industrial
A fastener catalogue that answers "do you make my part?" in one screen
A manufacturer and exporter of bolts, nuts, screws and washers needed its range visible to buyers who search by part, not by brand.
+215%
Organic entries on product terms
3.4x
Price enquiries per month
+68%
Specification downloads
-52%
Back-and-forth before quoting
Project at a glance
- Client: Compass Fasteners Pvt. Ltd.
- Industry: Manufacturing & Industrial
- Timeline: 6 weeks
- Services: Custom Web Development, Web Design & UI/UX, SEO Services
The challenge
What was not working
Nobody searches for a fastener company. They search for "stainless steel hex head bolt" or "SS allen CSK screw" and buy from whichever supplier proves they stock it. With no indexable page per product type, the business was invisible for every one of those queries.
Buyers also needed dimensional data and material grades before requesting a price. Without downloadable specifications, every enquiry started with a round of questions that the website should have answered.
The approach
What we changed
02
Downloads as a first-class section
Specification sheets and the full catalogue were placed behind a dedicated Downloads route, so technical buyers can self-serve and the sales team knows who downloaded what.
03
Price enquiry, not a contact form
The call to action is "get latest prices" against a specific product, capturing part, grade and quantity so the response can be an actual number.
04
Export credibility made explicit
Manufacturer, supplier and exporter status, distribution reach and quality control process were stated up front - the three things an overseas buyer checks first.
Results
What changed after launch
+215%
Organic entries on product terms
3.4x
Price enquiries per month
+68%
Specification downloads
-52%
Back-and-forth before quoting
Outcomes
- Each product type ranks and converts as its own entry point
- Technical buyers qualify themselves from the downloadable specifications
- Enquiries arrive structured enough to price without a discovery call
- Export positioning is visible to overseas buyers on the first screen
Enquiries come in with the grade and quantity already specified. We quote the same day now instead of the same week.
Technology
What it was built with
WordPress
PHP
JavaScript
Bootstrap
GA4More work
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Have a manufacturing & industrial project in mind?
Book a free 45-minute scoping call. We will tell you what we would do differently, what it would take and what it would cost.