UX research & discovery
Stakeholder interviews, competitor teardowns, analytics review and user testing that tell us where the friction actually lives.
Service
Web Design & UI/UX Services
Research-led interface design that earns attention and converts it - design systems, prototypes and accessible UI built to ship.
Overview
Why teams bring us this work
Good-looking sites that do not convert are expensive wallpaper. We design from evidence: what your analytics say, what your sales team hears on calls, and what happens when real users try to complete the task your business depends on.
Every Orange Orbits design engagement produces more than screens. You get a documented design system - tokens, components, states and usage rules - so your interface stays consistent long after the launch sprint ends.
What you get
- Designers who write real HTML and CSS, so nothing gets designed that cannot be built
- Figma files handed over with layers named and components documented
- Copywriting support - because layout and message have to be designed together
- Unlimited revisions within an agreed round structure, so budgets stay predictable
- Design QA during the build so the shipped product matches the approved comps
- Mobile-first by default - most US B2C traffic is now majority mobile
What is included
Six things this engagement covers
Information architecture
Sitemaps, user flows and navigation models built around how your customers search - which is also how Google reads your site.
Wireframes & prototypes
Clickable Figma prototypes you can put in front of real users and stakeholders before a single line of code is written.
Design systems
Token-driven component libraries in Figma, mapped one-to-one to the code components your developers will actually use.
Conversion rate optimization
Landing page redesigns, form reduction, trust-signal placement and A/B test plans grounded in your funnel data.
Accessibility design
WCAG 2.2 AA colour contrast, focus states, keyboard paths and screen-reader semantics designed in from the first artboard.
Process
How the work runs
Same six stages on every engagement, scaled to the size of the project.
01
Discover
We learn the business before the software - goals, constraints, competitors, the people who will use it and what success is actually measured by.
02
Define
Scope, architecture and a costed roadmap. You get documentation you own, whether or not you build it with us.
03
Design
Wireframes to a full design system, tested with real users before anyone writes production code.
04
Build
One-week sprints with a working demo at the end of each one. You see progress in software, not slide decks.
05
Launch
Load testing, security review, SEO migration checks and a rollback plan before anything goes live.
06
Grow
Post-launch measurement and iteration - because the version that launches is never the version that performs best.
Technology
What we build it with
Chosen for what your team can maintain, not for what is trending this quarter.
Figma
React
Next.js
Tailwind
HTML5
CSS3
Sass
Bootstrap
Webflow
WordPressRelated work
Projects that used this service
Endospine Clinic
A specialist endoscopic spine surgery practice needed a website that explained complex procedures to anxious patients and made booking a consultation effortless.
+164%Organic sessions in 6 months
3.1xAppointment requests per month
JC Construction
A construction company with strong residential work wanted to be taken seriously for commercial and industrial contracts. The website was the weakest link in that pitch.
+118%Qualified enquiries per quarter
2.4xAverage enquiry project value
FAQ
Web Design & UI/UX questions
Do you design and build, or design only?
Both. Roughly 70% of our design clients continue into development with us, which removes the usual translation loss between agencies. If you have an internal dev team, we hand over a build-ready design system and stay available for design QA.
What does a website redesign cost?
A focused marketing-site redesign typically runs $12,000-$30,000 for design alone. A full product UI with a design system runs $30,000-$75,000. Scope is driven by unique template count, not page count.
How do you measure whether a design worked?
We agree on the metrics before we start - usually conversion rate, qualified form fills, bounce on key landing pages and task completion time. We benchmark them pre-launch and report again at 30 and 90 days.
Can you work with our existing brand guidelines?
Yes. We regularly design inside established brand systems and will extend them for digital where the guidelines stop at print. If you need brand work, we can handle that too.
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Explore serviceReady to talk about web design & ui/ux?
Book a free 45-minute call. We will scope the work, give you a realistic range and a realistic timeline, and put it in writing.