01
Atmosphere on a performance budget
Warm, layered imagery in a restrained gold and charcoal palette, delivered through a modern image pipeline so the mood survives a 4G connection.
Wellness & Beauty
A spa brand where the booking flow matches the atmosphere
A day spa needed a website that conveyed the experience it sells while making it trivially easy to book a treatment from a phone.
+96%
Online bookings in 90 days
68%
Bookings now completed on mobile
-52%
Booking funnel abandonment
+74%
Map pack impressions
Project at a glance
- Client: Planet Spa
- Industry: Wellness & Beauty
- Timeline: 5 weeks
- Services: Web Design & UI/UX, Custom Web Development, Local SEO
The challenge
What was not working
Spa customers buy a feeling before they buy a treatment. The brand needed atmosphere - warm imagery, calm pacing, restraint - without the heavy assets that make a site crawl on a phone in a parking lot.
The old booking path took six steps across two systems and lost most mobile visitors somewhere in the middle. Most bookings were still arriving by phone, which meant they only arrived during staffed hours.
The approach
What we changed
02
Treatment menu structured for scanning
Services grouped by outcome rather than by internal category, each with duration and price visible before the visitor has to click anything.
03
Booking reduced to three steps
Choose a treatment, choose a time, confirm. Everything not required to hold the slot was moved to the confirmation stage.
04
Local discovery handled
Google Business Profile optimization, structured data for the treatment menu and location signals aligned so the spa surfaces in nearby-searches at the moment of intent.
Results
What changed after launch
+96%
Online bookings in 90 days
68%
Bookings now completed on mobile
-52%
Booking funnel abandonment
+74%
Map pack impressions
Outcomes
- The majority of appointments are now booked without staff involvement
- Off-hours booking captures demand the phone line was missing entirely
- Treatment menu is updated seasonally by the spa team
- Local search visibility drives walk-in-radius discovery
Bookings come in overnight now. The front desk spends its time with guests in the building instead of on the phone taking appointments.
Technology
What it was built with
WordPress
PHP
JavaScript
Sass
GA4More work
Other case studies
Aroma Thai Spa
A Thai massage and wellness centre needed its treatment range to be browsable rather than buried, and its rooms to be visible before booking.
+152%Organic sessions in 6 months
2.9xBooking enquiries per month
The Garcia Spa
A massage therapy and beauty spa was competing on the same "relax and unwind" language as everyone else, with nothing to distinguish it.
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Endospine Clinic
A specialist endoscopic spine surgery practice needed a website that explained complex procedures to anxious patients and made booking a consultation effortless.
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Have a wellness & beauty project in mind?
Book a free 45-minute scoping call. We will tell you what we would do differently, what it would take and what it would cost.