01
Browsing by material, not by SKU
Viscose, nylon, knitted, polyester and lycra each became a browsable category with photography chosen to show how the material actually behaves.
Textile & Apparel
A fabric manufacturer that had to look as premium as its product
A fashion fabric, activewear and sportswear manufacturer selling to global brands needed a site that conveyed material quality rather than just listing it.
+126%
Organic sessions in 6 months
2.6x
Sampling requests
+91%
Pages per session
1.1s
Largest Contentful Paint
Project at a glance
- Client: Epoque Ventures Pvt. Ltd.
- Industry: Textile & Apparel
- Timeline: 8 weeks
- Services: Web Design & UI/UX, Custom Web Development, SEO Services
The challenge
What was not working
Fabric is a tactile product sold through a screen. A brand sourcing manager evaluating viscose, nylon, knitted, polyester and lycra needs to judge drape, weight and finish from photography alone - and the previous site used flat catalogue shots that made every material look the same.
The company competes for global brand accounts, where the buyer is weighing credibility as much as capability: production scale, quality standards, sustainability position and distribution reach. None of that was findable.
The approach
What we changed
02
Application galleries
A fashion styles section shows the fabric in finished garments - activewear, loungewear, home textiles - so a buyer can see the end use rather than imagine it.
03
Manufacturing capability made visible
Plant and process photography, capacity and quality standards were given real space, because at brand-account scale the factory is part of the pitch.
04
Search across the range
Site search was added so a buyer arriving with a specific material in mind reaches it in one step instead of navigating a category tree.
Results
What changed after launch
+126%
Organic sessions in 6 months
2.6x
Sampling requests
+91%
Pages per session
1.1s
Largest Contentful Paint
Outcomes
- Each material category ranks and converts independently
- Photography carries the quality argument the copy used to attempt
- Sampling requests specify the fabric before the first conversation
- Manufacturing scale is visible to brand-account buyers
Buyers reference specific fabrics from the site before the first call. The conversation starts at sampling rather than introductions.
Technology
What it was built with
WordPress
PHP
JavaScript
Sass
GA4More work
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