01
Longevity as the lead argument
"Since 1995" was moved into the hero. For a supplier being assessed on delivery risk, continuous operating history is the most persuasive number available.
Textile & Apparel
Three decades of textile manufacturing, finally stated up front
A garment and fabric manufacturer operating since 1995 was competing against newer firms that simply presented themselves better.
+134%
Quote requests per quarter
+88%
Organic visibility on fabric terms
2.1x
Average enquiry order value
-39%
Bounce on capability pages
Project at a glance
- Client: Diyanshi Fashion
- Industry: Textile & Apparel
- Timeline: 6 weeks
- Services: Web Design & UI/UX, Custom Web Development, Digital Marketing
The challenge
What was not working
Three decades of manufacturing history is the strongest asset a textile supplier can have, and it was mentioned nowhere a visitor would see it. Buyers assessing supplier risk were given no reason to believe the business would still exist at the end of a long production cycle.
The three capabilities - fabric sourcing, textile manufacturing and export - were presented as one undifferentiated list, so a buyer looking for just one of them could not tell whether the company did it seriously.
The approach
What we changed
02
Three capabilities, separated
Quality fabric sourcing, textile manufacturing and export each got their own explanation, scope and proof, so buyers self-select before making contact.
03
A quote request that qualifies
The enquiry form captures interest area and requirement rather than a blank message box, so responses can be specific from the first reply.
04
Direct messaging alongside forms
WhatsApp was added next to the form because a meaningful share of textile buyers negotiate there and will not fill in a form at all.
Results
What changed after launch
+134%
Quote requests per quarter
+88%
Organic visibility on fabric terms
2.1x
Average enquiry order value
-39%
Bounce on capability pages
Outcomes
- Operating history now does the credibility work it always could have
- Each capability is discoverable and convertible on its own
- Enquiries arrive with the interest area already specified
- WhatsApp captures buyers who would never complete a form
People arrive already knowing we have been doing this since 1995. That single fact closes more doubt than anything else we say.
Technology
What it was built with
WordPress
PHP
JavaScript
Bootstrap
GA4
Search ConsoleMore work
Other case studies
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Endospine Clinic
A specialist endoscopic spine surgery practice needed a website that explained complex procedures to anxious patients and made booking a consultation effortless.
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JC Construction
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Have a textile & apparel project in mind?
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