01
The site as the proof
Built on Next.js with a strict performance budget, because for this business a fast site is not a technical detail - it is the sales argument.
Agencies & Startups
A French-market digital agency that had to prove craft in ten seconds
A digital agency selling design and development into the French market needed a site that would survive being judged by the standard it was selling.
0.7s
Largest Contentful Paint
100
Lighthouse performance
2.7x
Enquiries per month
+118%
Organic sessions in 4 months
Project at a glance
- Client: Gokoul Digital Agency
- Industry: Agencies & Startups
- Timeline: 6 weeks
- Services: Web Design & UI/UX, Custom Web Development, SEO Services
The challenge
What was not working
When an agency sells web design, its own website is the portfolio. Every visitor is implicitly assessing craft, speed and attention to detail before reading a word - and a slow or clumsy site ends the evaluation immediately.
The site also had to work natively in French rather than reading as translated English. Awkward phrasing signals an outsourced supplier, which is precisely what a local client is trying to avoid.
The approach
What we changed
02
Four services, plainly stated
Conception web, développement web, applications web and développement de jeux, each described in a sentence a prospect can repeat to a colleague.
03
Written in French, not translated
Copy written natively for the market, so the tone reads as local rather than as an export.
04
Conversation over conversion funnel
A direct, low-friction contact section with phone, email and WhatsApp - agency work starts with a conversation, not a form submission.
Results
What changed after launch
0.7s
Largest Contentful Paint
100
Lighthouse performance
2.7x
Enquiries per month
+118%
Organic sessions in 4 months
Outcomes
- Page performance became a live demonstration of capability
- French-native copy reads as a local supplier, not an offshore one
- Four service lines are individually discoverable
- Enquiries start as conversations rather than form submissions
Prospects mention the site speed on the first call. It sets the standard before we have said anything.
Technology
What it was built with
Next.js
React
TypeScript
Tailwind
Vercel
GA4More work
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Have a agencies & startups project in mind?
Book a free 45-minute scoping call. We will tell you what we would do differently, what it would take and what it would cost.